Marketing strategy of swiggy and zomato pdf. People who want to dine out 4.

Marketing strategy of swiggy and zomato pdf Aditya Shastri. Technology innovation has changed all the everyday exercises we do. 8 million active members, and it continues to be a key growth driver for the company. Jun 14, 2022 · They can feed everybody who is hungry in the range. An organization's success depends on its ability to maintain a competitive advantage. Zomato is a restaurant search and discovery service founded in 2008 by Deepinder Goyal and Pankaj Chaddah. The study Dec 23, 2024 · Business strategy: Swiggy was a late entrant in the online food delivery and ordering space in 2014 but it has now become a billion-dollar company and now Zomato is playing catch up. Online food ordering service was first begun by Zomato in the year 2018 pursued by Swiggy, Food Panda and Uber eats. The study examines aspects such as user experience, loyalty programs, partnerships, advertising campaigns, and regional adaptations. It is required to set up a system that is interconnected. Swiggy makes great use of digital marketing, especially social media marketing, email marketing and paid ads. Consumer Prefrences and Ordering Behaviour: A Comparative Analysis of Zomato and Swiggy Users Shivangi Thakkar1, Darshan Shah2, Jignesh Vidani3 1,2MBA, L. Swiggy – Digital Marketing Strategy of a Food Delivery App. This is a case study on Zomato, a pioneer in the e-food business segment of India. Internal and external analysis of Tomato Content reuse, updated cases, and all the marketing cases are crucial aspects of Swiggy’s email marketing strategy. Jun 20, 2021 · Tapping the Opportunity. Also Read: How to Partner and Register Restaurant with Swiggy in Easy Steps. Swiggy emphasizes quick delivery and works with local restaurants. Online food ordering service is among them. Key Marketing Tactics: Social Media Marketing: Swiggy has a strong presence on platforms like Instagram, Facebook, and Finally, it describes the research methodology to be used in analyzing and comparing the marketing strategies and impact of COVID-19 on the business operations of Zomato and Swiggy. Zomato was founded in 2008 and allows users to search for restaurants, view menus and reviews, and place food This document compares the marketing strategies of Zomato and Swiggy, two major online food delivery companies in India. Marketing and Community Engagement. Due to the advancement in technologies, we started Apr 1, 2019 · This conceptual study will give more insight about emerging innovative technologies in restaurant industry and strategies followed by online food start ups Zomato, Swiggy. Swiggy: Swiggy has focused on quick deliveries and improving customer experience, which enhances its competitive stance. Marketing Strategy of Zomato Consumer choice is a major factor in a wide range of marketing strategies. With 304K followers on Instagram, it regularly posts on the platform on food order-related themes. Email Marketing. Provide details on how the campaign was executed, Swiggy is an Indian food delivery and ordering company based in Bangalore. 3. 99. To understand consumer perception and behavior towards Zomato. Mar 14, 2020 · 12. Swiggy competes with other food delivery companies like Zomato and has raised over $75 million in funding. Supreme Data Analysis by Swiggy. It aims to attract people who want food delivered to them. Swiggy achieved a CTR of 7% and an open rate of 25% in 2019, which are both very high compared to the average industry rate. This document appears to be a project report submitted by Shailesh Kumar Dubey for a PGDMM degree from NMIMS University, India. final Year Project . Let us discuss the approaches of these two major competitors in the food aggregation market and how they intend to rule the globe; it tries to make sense of the circumstance. Both companies have revolutionized the way people order food, offering an extensive array of restaurants and cuisines at the click of a button. The overall analysis suggested Zomato explore rural areas and provide virtual restaurant Aug 13, 2022 · PDF | On Aug 13, 2022, Sagar H Mohite and others published Comparative Study on A Branding Strategy of Online Ordering and Delivery Platforms of Food Industry with Reference of Zomato & Swiggy May 9, 2016 · Marketing strategy of zomato 2. Swiggy Go 1. When it comes to dining out, more than 70% of the customers check the reviews in the app. Swiggy uses a smart mix of marketing to stay ahead of its competitors. It promotes its campaigns via Facebook, Twitter, Youtube, Pinterest, and Instagram. To explore different aspects of Zomato and Swiggy using a SWOT analysis. Zomato and Swiggy have all the necessary elements that make them a successful case to be explored. 1. Explain how the campaign involved using AI and ML algorithms to analyze customer behavior and personalize food recommendations. Zomato gets approx. Mar 17, 2019 · This paper explores the marketing strategies of food delivery services in India by focusing on the comparison between four popular platforms—Food Panda, Zomato, Swiggy, and Faasos. The study aims to understand the different marketing strategies of Swiggy and Zomato, examine reasons for their growth, and identify areas for improvement. Social media marketing • Swiggy holds strong presence over social media. After subscribing to this program, customers don’t have to pay surge pricing during excessive demands. Zomato's implications have been examined. | Find, read and cite all the research you need on ResearchGate WHAT IS MARKETING STRATEGY? A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of their products or services. digital-marketing-strategy / 1. The study will focus on their online and offline marketing campaigns, social media presence, customer engagement tactics, and brand positioning. Dec 27, 2023 · This is a smart marketing strategy used by Zomato. (n. d. ppt / . Swiggy has come up with many interesting hashtags in the past, for example #EarnYourCheatMeal #NoOrderTooSmall #EatYourVeggies. Swiggy Marketing Strategies Swiggy’s marketing strategy consists of both online and offline marketing campaigns. It posts engaging content on trending topics to interact with its large audience, and has promoted its brand through campaigns related to popular events and games. 3 billion. Zomato has a blog where they write about food, restaurants, and cooking tips. RESEARCH OBJECTIVES RO 1: To determine the branding strategy of different online ordering and Prof. The newlineresearch also attempts to focus on customer perception and satisfaction of the services newlineprovided by Swiggy and Zomato. People who want to dine out 4. Scribd is the world's largest social reading and publishing site. Swiggy and Uber Eats are significant threats to Zomato’s dominance. It also runs Google Display advertisements to target people on apps and websites from third parties The aim of this study is to determine the branding strategy differences between Swiggy and Zomato in terms of business growth. 4 lakh (140,000) restaurant listings. Another strong pillar of its digital marketing is Swiggy’s email marketing. Zomato Marketing Strategy - Free download as Powerpoint Presentation (. To analyze the competition faced by Zomato and Swiggy. 21 Responses for suggesting Zomato to Others 41 Dec 19, 2024 · Major products: Zomato app, Zomato website, Zomato Gold, Zomato Pay, Hyperpure In July 2021, Zomato became India’s first consumer tech startup to have a successful IPO , raising $1. The purpose of the study is to understand the impact of food delivery start-ups like zomato and swiggy on restaurant business and to know the strategies of food delivery app zomato and swiggy. It tell us about introduction, Logo, Strategy, Goals of Swiggy. Swiggy has extensive knowledge about their clients. Swiggy was founded in 2014 by a squad of three friends, Nandan Reddy, Rahul Jaimini, and Sriharsha Majety. Swiggy is very active on all social media platforms. Keeping in view the online services this paper aims to study the perception of customers ordering food through online food delivery apps viz. (Dr. Swiggy Although very similar strategies, Swiggy focuses on people’s desire & hunger to plan their entire marketing Dec 27, 2022 · Zomato and Swiggy both have a collective market share of 95% in this sector, similar research about comparative analysis of various food delivery companies based on consumer perspective have been Dec 12, 2024 · 5. pptx), PDF File (. To analyze how these strategies have affected their company’s growth. Mar 15, 2021 · This study analyses the marketing mix, positioning strategies, competitive and SWOC analysis of Zomato. From its humorous ads to its relatable content, Swiggy understands the importance of building a brand that people feel emotionally attached to. Foodies visit Zomato to discover more places to eat around them - Zomato can help them discover your business. While there may be differences in the effectiveness of certain marketing strategies between Zomato and Swiggy, it's important to note that both companies have been successful in building their brands and acquiring a large user base in the highly competitive online food delivery market in India. To identify the various marketing mix principles. In content marketing they aim to advertise extensively via images. Zomato also leverages influencer marketing, producing regional and meme-based content. Let's take a closer look at how they do this: Different Marketing Strategies by Zomato and Swiggy. Apart from crisis management, particularly during Covid-19 pandemic, they also have been able to strike the right chord Keywords: Zomato, Swiggy, Online Communication Strategies, Crisis Management,. - Zomato was established in 2010 and has listings for 14 lakh (1. This can be an indirect marketing strategy used by Zomato. apps like Swiggy, Zomato, This document discusses the emergence of digital marketing strategies used by Zomato and Swiggy during the COVID-19 pandemic. For 180,500 restaurants in 36 cities. Let us take a look at the brand‟s STP Analysis Segmenting: Under the demographic segmentation strategy, Zomato targets the age 18-35. In fact, it had rechristened itself as a Food Network. Zomato and Swiggy use a combination of marketing strategies that have helped them attract more customers and increase their sales. It targets people who want their food delivered to them. 2. This study analyzes and compares the marketing strategies of Swiggy and Zomato, the two leading online food delivery platforms in India. This blog explores Zomato’s remarkable marketing strategies, year-wise milestones, SWOT analysis, marketing mix, and the key factors that have made it an industry leader. Competitive advantage in the Marketing strategy of Zomato Strategy: Zomato creates innovative schemes that keep the customers engaged. 3 . Zomato: Jan 4, 2023 · Purpose: The study intents to understand the overview of brand Swiggy by identifying its competitors, marketing strategies, discussing its financial performance and analysing the brand using SWOT Swiggy and Zomato. For a better understanding, let's get into the nitty gritty of their marketing strategies: Project Report on Zomato - Free download as PDF File (. In today's world, where people spend most of their time on their phones and are surrounded by This study aims to evaluate the effectiveness of the marketing strategies adopted by two popular food delivery apps in India, Zomato and Swiggy. Swiggy vs Zomato Which is best: Marketing Strategies? Swiggy’s Aggressive Strategy: Captain Kaun? Swiggy has adopted a more aggressive marketing strategy, focusing heavily on discounts and promotions to attract new customers. It includes an introduction, histories of Swiggy and Zomato, their funding stories, business models, marketing mixes, SWOT analyses, marketing strategies, and five stage buying models. Zomato also has a YouTube channel where they post videos about food and restaurants. 3 billion USD. May 31, 2024 · Abstract. Zomato recognizes the power of email marketing in effectively reaching its target audience and driving user engagement. 17 Responses for missing items in food delivery 37 4. Jun 23, 2024 · Zomato’s Email Marketing Strategy. Swiggy aims to offer fast delivery within 37 minutes on average. Fan H & Zeng L (2011) studied Implementation of Green Marketing Strategy in China ‐ A Study of the Oct 24, 2023 · Swiggy Vs Zomato Marketing Strategies: In the fast-paced world of food delivery, two prominent players have emerged as industry leaders: Swiggy and Zomato. The result of the study was that recession effected marketing strategies directly. The IPO was oversubscribed 38 times, indicating strong investor confidence in the company’s growth trajectory and the potential of the foodtech Dec 30, 2024 · Over the years, it transformed into one of the biggest food-tech brands globally, reshaping the way people discover, order, and enjoy food. 5. The project report examines customers' perceptions of online food delivery with reference to Swiggy. Apr 28, 2020 · PDF | Zomato started in 2008 underneath the name, ‘Foodiebay’ to begin with. They exactly know which individual needs what and they throw their notifications Sep 7, 2020 · 5. Local market preferences significantly influence food delivery choices. | Find, read and cite all the research Jan 13, 2025 · Zomato Digital Marketing Channels. J. As a result, written sources are taken into account Oct 17, 2021 · View Pricing Strategy Of Swiggy Case Study_Mohit. Keywords: Online Food Delivery, SWOC Analysis, Marketing Mix Strategies, Competitive Analysis. It has 402K followers over We think Zomato’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy. Feb 15, 2024 · Pertaining on the same grounds, food delivery apps like Zomato & Swiggy have emerged as leaders, not just by navigating but also by shaping the future of digital communication and establishing a benchmark for upcoming e-commerce Food Business Operators. It is currently in 11 countries (including India) and plans to be in 22 new countries in the next two years. Personalized User Experience. 56% of its traffic from paid search ads. In order to Understanding Zomato’s Marketing Domain Zomato aimed to be the place where Foodies hangout. Some of its campaigns include # Secondtomom, #DiwaliGhayAayi, #SingwithSwiggy and Know your food series of pictures and food walks in a local area. Most of Zomato users buy a meal within an hour of visiting Zomato. The document analyzes Zomato's business Oct 22, 2023 · The marketing strategy of Zomato is a mixed marketing strategy that has successfully kept the traffic coming, thereby driving sales. 1 Introduction 1 2 Swiggy’s story 3 3 Zomato’s story 5 4 Funding story of swiggy 9 5 Funding story of zomato 10 6 Business model of swiggy 11 7 Business model of zomato 17 8 Marketing mix of swiggy 24 9 Marketing mix of zomato 26 10 SWOT analysis of swiggy 28 11 SWOT analysis of zomato 31 12 Marketing strategy of swiggy 34 13 aim of the study was to study changes in marketing strategies by food industry companies of Greece. Zomato’s content marketing strategy focuses on creating helpful and informative content for users. 4. It also outlines Zomato's history and business model. The executive summary provides an overview of the Indian online food delivery market and key players like Swiggy and Zomato. If you want to learn more about today’s effective marketing, check out our Free MasterClass on Digital Marketing 101 taught by Karan Shah, CEO and Founder of IIDE. Positioning •It is positioned as a lightning fast food delivery service • Present Ad proposition- Swiggy karo, phir jo chahe Karo!, offers a glance at the Indian families of today, where consumers are increasingly investing in sharing new experiences with family members while turning to the convenience of ordering online for food through Swiggy. The researcher concludes that there are oppositive impact of food delivery start-ups like zomato Apr 10, 2023 · 6. Unlike Zomato and a few other apps already existing during that time, Swiggy focused on simplicity and transparency. Aug 31, 2019 · PDF | This is a case study on Zomato, a pioneer in the e-food business segment of India. The analysis suggests that Zomato's positioning strategy is effectively defined to capture the market but that other strategies are needed to remain in a competitive environment. Swiggy uses social media to engage with its millennial target audience. Marketing strategy: Discuss how Swiggy's marketing team came up with the "Voice of Hunger" campaign as a solution to the problem. Lead Trainer & Head of Learning & Development at IIDE. When we see around us, we just see delivery boys wearing red t-shirt. 16 Responses for placing order in Zomato 36 4. It provides background on the growth of the online food delivery industry and models used. Institute of Management Studies, LJ University. Aug 31, 2019 · Abstract. It offers restaurant search and May 24, 2022 · Dugar M. This document provides an overview and analysis of the online food delivery industry in India and focuses on a case study comparison of Zomato and Swiggy, two This document provides a seminar report on the marketing strategies of Swiggy and Zomato. pdf from MARKETING 9-914-537 at Institute of Management Technology. A one to one interview structure was designed for collecting data. When Zomato launched, it aimed to be the best restaurant search and discovery The document discusses the online food delivery industry in India. It relies heavily on mouth publicity and satisfied customers is its greatest advertising tools as they recommend the brand to friends and family. Though it was one of the first brands to start with the food delivery service , companies came pouring in, and Zomato needed to ensure that they outpaced Swiggy and Zomato. 0. ) Sagar H. pdf), Text File (. Both food delivery platforms suffered losses initially due to lockdowns but were able to recover through effective digital marketing campaigns on social media. It discusses how online food ordering allows customers to search for restaurants and order from available menu items. The food delivery service sector in India has seen significant growth in recent Jun 21, 2022 · PROMOTION SWIGGY ZOMATO Swiggy realises the importance of a good marketing strategy and has adopted several plans to create further brand awareness. Zomato’s Email Marketing Strategy Zomato knows well how to utilize the Email Marketing tool optimally. To investigate marketing enhancement methods. Both platforms use data analytics to understand customer preferences, habits, and spending patterns. txt) or read online for free. Download full-text PDF. Choosing red as a brand color is a great Zomato’s marketing strategy. Marketing (4) - Free download as PDF File (. 5. Research Methodology This study's analysis is based on secondary sources. Swiggy cleverly targets the young and tech-savvy demographic in India, typically aged 18-35. Sep 7, 2023 · SWIGGY ANALSYSIS Swiggy provide genie services , which can help you to send packages and parcels Swiggy also provide Instamart services Swiggy does not provide intercity delivery like Zomato Swiggy is not publicly traded company and is not listed at any of stock exchange. Marketing Strategy of Swiggy SEO Marketing Strategy Swiggy’s SEO marketing strategy has significantly boosted its visibility, driving 18. To better comprehend the cause following Zomato’s consistent growth and maintenance of a strong position, let’s go through the SWOT analysis of Zomato. In this study, the marketing strategies of two leading players in the online food delivery industry were evaluated : Swiggy and Zomato . Red is the most attractive color. - Swiggy was established in 2014 and available in India with 1. May 4, 2020 · Zomato makes sure that they stay at the top of their game with their innovative marketing strategy, other than this Zomato makes sure to run ads using google adwords. 19 Responses for Food delivery person’s behaviour 39 4. This strategy helps to improve its business functions in any market. Chapter 3 profiles the two companies, describing Swiggy's founders, funding, and marketing strategies. A) Social Media Marketing. Zomato gives a golden subscription option to its users to reduce the charge for delivery as Swiggy has offers like every item on Rs. To analyze how Zomato’s marketing strategies have affected consumer behavior. Swiggy, a leading online food delivery platform, has positioned itself as a market leader through its innovative digital marketing techniques, customer retention strategies, and effective market segmentation. This includes students, working professionals, and families who might want to skip cooking for multiple reasons. They use tools like Google Analytics, SendGrid, and Square. than its furious adversary Swiggy th at was esteemed at $3. One of the key strengths of Swiggy and Zomato stand out is their ability to create a personalized experience for users. It targets terms such as "food," "online ordering," "restaurant names," and many others. Popular food delivery apps and services in India are Zomato is an Indian restaurant aggregator and food delivery startup founded in 2008. newlineThe study was carried out in Bengaluru city Karnataka. txt) or view presentation slides online. To examine and compare the brand promotion strategies of Zomato and Swiggy. It focuses on online ads, social media, and email campaigns to reach more people and make sure customers keep coming back. Its target customer is youth aged 18-35 who like to eat out. Oct 22, 2023 · Both Swiggy and Zomato have a strong digital presence and optimize SEO, Social Media, and push notifications to keep the audience aware of offers, entertain them, and cement brand recognition and Jan 18, 2025 · Zomato operates in over 24 countries including the United States. It outlines the scope of the project Feb 8, 2023 · Swiggy digital marketing strategy can’t be explained better without its use of social media. These days Swiggy is about 300+ urban areas across India and there are around 218000 representatives Learn about Swiggy's iconic marketing strategy and advertising campaigns. Their tools include Crashlytics and Google Maps to provide accurate delivery Aug 26, 2023 · When a user searches for online food orders on Google, then Google displays paidads from Zomato. The document discusses Swiggy's business model, which involves connecting restaurants to customers through their online platform and delivering orders using their own fleet of delivery partners. The name “zomato” is taken from word tomato. In 2016, Zomato's revenue came entirely from advertising, but by 2019 85% came from transactions. About Zomato. Swiggy Marketing Strategies. Swiggy is only present in India Swiggy has creative marketing strategy 1. 18 Reason for ordering food through Zomato 38 4. 0. Their strategies included reassuring customers, thoughtful awareness campaigns, meme marketing with social Oct 18, 2024 · Swiggy Marketing Strategy: It’s All About Relatability. TOPIC PAGE NO. It operates various services including restaurant search and discovery, online ordering, table reservations, POS systems, and a subscription service called Zomato Gold. 169 which is an effective odd pricing strategy technique used by them. com Winning Strategies -A Case Study on Zomato's Digital Marketing Strategy Jan 2020 Jul 28, 2023 · PDF | In the online food ordering and delivery market, Swiggy and Zomato are two well-known competitors that operate in India and several other nations. It is expanding to new cities and exploring new initiatives like cloud kitchens and video The document provides an introduction to online food delivery systems in India. communication using advanced marketing or promotional strategy is an essential aspect that . 6. It will analyze marketing insights, business models Jul 16, 2024 · Zomato Swiggy Zomato is known for its content marketing strategy. Mar 28, 2021 · PDF | Here is the Operation Strategy of Swiggy. Swiggy’s marketing mix plays a crucial role in its business approach, encapsulated well within the framework of the 7 Ps strategy. Jul 3, 2024 · In this article, we will analyze Swiggy’s marketing strategy in 2024 and provide a detailed case study of their approach. Updated on: Apr 20, 2024. 4 million) restaurants across 24 countries. Industry Rivalry Zomato: The competition between Zomato and Swiggy is intense, with both companies vying for market share through aggressive marketing, discounts, and expanding service offerings. Zomato is only built for food/restaurant discovery - Therefore, it has a very targeted audience. It offers services like restaurant discovery, online ordering, reservations, and POS systems. 4. The document is a research project report on the marketing strategies applied by Zomato. Zomato’s content marketing strategy. Read less Zomato utilizes various digital marketing strategies effectively on social media platforms like Twitter, Facebook, and Instagram. Here’s how the Swiggy marketing strategy Jan 18, 2025 · Swiggy Marketing Mix. marketing strategies and analysis in terms of customer, competitor, market and environment. 1. It provides an introduction to Zomato, describing how it was founded in 2008 as Foodiebay by Deepinder Goyal and Pankaj Chadda to provide restaurant menus and has since expanded internationally. To analyze the Zomato food delivery system using the SWOC framework. To analyze the effectiveness of advertising campaigns, social media presence, and other promotional activities. The project compares the marketing strategies of Swiggy and Zomato, two major online food delivery platforms in India. Swiggy competes against other food delivery platforms like Zomato, Foodpanda, and UberEats and utilizes marketing strategies such as social media campaigns, influencer marketing, and ads to promote its brand and platform. Jan 7, 2023 · Purpose: The study intents to understand the overview of brand Swiggy by identifying its competitors, marketing strategies, discussing its financial performance and analysing the brand using SWOT Jul 1, 2019 · Download full-text PDF Read full-text. Aug 24, 2024 · The first half of 2022 was marked by Zomato’s strong performance, outpacing Swiggy in terms of growth. Swiggy has launched a membership program called ‘Swiggy Super’ for customers. Jun 30, 2024 · A comparative analysis between Zomato and Swiggy provides valuable insights into the strengths and weaknesses of each platform, aiding in strategic decision-making and service enhancement. Dec 5, 2024 · With this SEM strategy, Swiggy always stays in front of users actively searching for food delivery options. It generates revenue through commissions from restaurants and delivery fees from customers. Apr 15, 2024 · Swiggy Vs Zomato Marketing Strategy Swiggy. Swiggy was founded in 2014 and focuses on connecting customers to local restaurants through Dec 31, 2023 · This paper explores the marketing strategies of food delivery services in India by focusing on the comparison between four popular platforms—Food Panda, Zomato, Swiggy, and Faasos. ), Zomato Marketing Strategy -What makes Zomato the Best, MarqueEx. It begins with an introduction that outlines the objectives, scope, and methodology of the study. It owns a large fleet of trained delivery personnel and has developed a user-friendly app. The research will explore various aspects of their marketing strategies, including social media campaigns, discounts and offers, loyalty programs, and customer engagement initiatives. Keywords : Digital marketing, strategies, Swiggy, Zomato, Covid impact. These images require a glimpse, have an impact on the audience and o±er pure entertainment. Marketing Strategies Case Study of Swiggy and Zomato Vineet Govind Godhani and Dr. reference to zomato and swiggy. By leveraging personalized emails, Zomato creates a direct and tailored communication channel with its customers, maximizing the impact of its email campaigns. Their advertising campaigns often showcase relatable humor, making it easy for users to connect with the brand. Swiggy has expanded to multiple cities in India and has over 6,000 delivery executives and partnerships with over 20,000 restaurants. It also discusses Swiggy's main revenue streams such as commissions from restaurants, delivery charges, advertising, and The study focuses on marketing newlinestrategies of two leading the online food retailers (aggregators)Swiggy and Zomato. Zomato focuses on engaging customers through humorous social media posts and their "Zomato Pro" program. 2) Boy on Bike with Red T-shirt. Zomato’s expansion strategy, which included aggressive marketing and deeper penetration into Tier 2 and Tier 3 cities, paid off. Mohite 5553 delivery platforms of foods such as Zomato and Swiggy RO 2: To analyse the importance of effective branding strategy of different online ordering and delivery platforms of foods such as Zomato and Swiggy RO 3: To Oct 20, 2024 · Zomato Gold: Zomato has relaunched its membership program, Zomato Gold, which offers benefits like free delivery and on-time guarantees. Jun 21, 2017 · This study analyses the marketing mix, positioning strategies, competitive and SWOC analysis of Zomato. Oct 19, 2024 · 8. 3Assistant Professor, L. 139, Rs. These individuals use smartphones extensively and rely on online platforms for convenience. Zomato utilizes Google Adwords for its search ad campaigns. In 2021, Swiggy email marketing campaign set a new record of 7 percent Click-Through-Rate on its extensive user base. The document provides details about a case study analysis of food delivery companies Swiggy and Zomato in India. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. Sep 26, 2024 · Swiggy’s Marketing Strategy. Feb 1, 2023 · To study the communication strategies used by Zomato and Swiggy to stay upbeat among its target group. Zomato’s Email marketing is one of the wittiest and compelling strategies. It includes an introduction outlining the growth of food delivery services in India and objectives of the study. Zomato was founded in 2008 and offers restaurant reviews, online ordering and reservations. Zomato now operates in 23 countries and has over 1. These platforms are navigating a competitive and rapidly evolving environment . This comprehensive model involves Product, Price, Place, Promotion, People, Physical Evidence, and Process. 3M organic visits to its website. When Zomato launched, it aimed to be the best restaurant search and discovery IAEME PUBLICATION, 2021. The document provides an analysis of Zomato's food delivery business including an industry analysis using Porter's Five Forces model, consumer behavior insights, and forecasts for Zomato's future. To identify the target audience and segmentation strategies adopted by each platform. Sep 12, 2024 · Zomato’s creative push notifications keep users engaged and highlight the importance of relatable and personalized communication in today’s competitive landscape. Introduction: Marketing is the set of activities in which the company promotes their products and services to sell to their customers by advertising and delivering. A Pr0ject Report on Study of Brand Promotion Strategy Zomato & Swiggy. Pricing Strategy Of Swiggy - Case Study Mohit | Shan | Priyanka | Cohort Zomato and Swiggy both use CRM practices to build strong customer relationships. To investigate Zomato's marketing strategy. Jan 28, 2025 · The Swiggy Story: How Swiggy Became India’s Largest Food Delivery Platform? Understanding the marketing strategy of selling needs over products 10/10/2023 reaching out to their customers and community. 4 million listed restaurants. Numerous alternatives to Zomato are characterized by varying user ratings above 4. As of September 2023, Zomato Gold has scaled to 3. The marketing strategies employed by Zomato and Swiggy have proven to be successful, as evidenced by their continued growth in the online food delivery industry. This study aims to compare the marketing strategies of Swiggy and Zomato, two leading food delivery platforms in India. It functions both as an We think Zomato’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy. To understand the marketing strategies adopted by Zomato. Zomato users spend a lot on Food - Most of Zomato users are Swiggy has established itself as a leader in the Indian food delivery industry through its strong logistics network and innovative use of technology. It provides an introduction to e-commerce and describes the different types of online food delivery models. Marketing strategies are based on online marketing which suits demands of today’s customers. The key growth factors of the industry are increasing disposable income, internet usage, marketing strategies by providers, and convenience of online ordering. The two largest players in India's online food delivery market are Zomato and Swiggy. The brand has always focused on innovation and agility. The overall analysis suggested Zomato explore rural areas and provide virtual restaurant and give virtual restaurant tours. Sagar Jadhav Jhulelal Institute of Technology, Nagpur, India Abstract: A mutual fund is a vehicle for pooling resources by issuing units to investors and investing that money in securities that meet their goals. Zomato, Swiggy and Uber eats in Ludhiana. 20 Rating scale for the service of Zomato 40 4. This article analyses a few digital marketing strategies used by the company to give you an insight into what they have been doing. Similarly Jun 16, 2020 · In this section, the idea is to explain how companies like Zomato and Swiggy give discount to customers, till when they would be able to give these discounts and how do they earn? Zomato & Swiggy paved their way to reach their target group, clashing with comparable digital marketing strategies and excellent social media advertising. Zomato has already laid strong foundations and has huge potential growth because of its good brand name. Here’s a list of the marketing strategies used by Swiggy to capture the market and become a show stopper in their field. Swiggy’s marketing strategy isn’t just about pushing sales—it’s about creating a connection. Read how Swiggy aces the 4Ps of marketing mix - Product, Price, Promotion & Placement. Mar 4, 2019 · It has raised $465 million from investors like Naspers and DST Global, achieving a valuation of $1. The study focuses on the online restaurant aggregator’s products, offers, marketing strategies, customers, and revenues, which have helped it emerge as a truly international brand. The three models that make up the configuration are: customer value in transactions, consumer Nov 20, 2024 · Let’s explore five marketing features that make Swiggy and Zomato market leaders. Dec 21, 2023 · Swiggy and Zomato engage their customers with offers and discounts on each day. This program offers unlimited free delivery on all orders above ₹99. Swiggy Super. Rs. jlmvydlg kndlkeb qospms kjabhmq ucexgv iglb yrrx poqba acblgbub hpmsf cdk towkl ogzahu qbiskn mhv